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Rancho Mesquite LLC is the owner and operator of the Eureka Casino Resort in Mesquite, Nevada. Originally opened in 1997 as Rancho Mesquite, the casino is owned and operated by the Lee Family. Eureka's dedicated staff of over 500 employees is committed to providing an outstanding experience for guests. Eureka supports responsible gaming and has implemented the American Gaming Association's Code of Conduct for Responsible Gaming at its properties.

We hope that you enjoy our facilities, our food and beverage offerings, our entertainment, and our quality customer service. Because we value your patronage and respect your privacy, we are providing you with this Eureka Privacy Policy ("Privacy Policy"). This Privacy Policy pertains to the Eureka Web Sites and the Eureka Casino Resort defined below (collectively, "us" or "we"). This Privacy Policy describes how Personal Information (defined below) about you may be used and disclosed by Eureka in the course of business. It also describes how you can opt-out of some uses of Personal Information.

Please review this Privacy Policy carefully. You may contact us at privacy@eurekamesquite.com, call (702) 346-4600, or write to Eureka Casino Resort, Attn: Privacy Policy, 275 Mesa Blvd, Mesquite, NV 89027.

 

I. SCOPE OF PRIVACY POLICY

A. Eureka WEB SITES

This Privacy Policy is applicable only to the web sites that post this Privacy Policy ("Eureka Web Sites"). It does not apply to any other web sites, including other web sites that may be owned, operated, or affiliated with Eureka or its parent companies or subsidiaries.

B. Eureka CASINO Resort

This Privacy Policy is applicable only to the Eureka Casino Resort ("Eureka"). It does not apply to any other resorts, casinos, or other properties that are owned, operated, or affiliated with Eureka or its parent companies or subsidiaries.

 

II. VISITORS OUTSIDE OF THE UNITED STATES

The Eureka Web Sites are maintained on servers located in the United States, and Personal Information is also stored on computers located in the United States. The United States may not offer a level of privacy protection for Personal Information, which includes Confidential Personal Information (defined below), as great as that offered in other jurisdictions. Therefore, the disclosure of Personal Information pursuant to this Privacy Policy is at your own risk. We make no representation that the practices described in this Privacy Policy are compliant with laws outside of the United States that apply to the collection, security, use and disclosure of Personal Information. Eureka will use its best reasonable efforts to maintain the security of Personal Information.

 

III. TYPES OF INFORMATION WE COLLECT

A. PERSONAL INFORMATION

"Personal Information" is information through which you can be identified. We collect Personal Information that you provide voluntarily at Eureka Web Sites and the Eureka Casino Resort. We also collect Personal Information that you provide voluntarily by e-mail, postal mail, telephone, and other means. Personal Information that we may collect through Eureka Web Sites includes your name, date of birth, postal address, e-mail address, telephone number, fax number, gender, credit card information, gaming activity, and your purchase and reservation information. In addition to the Personal Information listed above, Personal Information that we may collect at Eureka Casino Resort includes driver's license number and state, social security number, passport information and naturalization information. When you complete a marker play application at any Eureka Web Site or the Eureka Casino Resort, we may also collect the name of your firm, your firm's address and telephone number, your position with the firm, and banking information (including the name and address of your primary and secondary banks along with your account numbers). Some Personal Information described above is considered "Confidential Personal Information." Confidential Personal Information includes your name associated with one or more of the following: date of birth, credit card information, driver's license number, state ID card, social security number, passport information and naturalization information.

Personal Information may also include your image in a live video feed that can be viewed on the Eureka Web Sites if you visit the Eureka Casino Resort. We may combine Personal Information with other generally or publicly available information to help us identify your preferences or interests. Your Personal Information may also be merged with Personal Information available from other sources, including (1) e-mail address or postal address append services; (2) credit card verification and credit services; and/or (3) other resorts, casinos, or properties that are owned, operated, or affiliated with Eureka or its parent companies or subsidiaries or Partners.

B. NON-PERSONAL INFORMATION

"Non-Personal Information" is information about you or your activities through which you cannot be personally identified. When you use the Internet, your web browser or client software may transmit certain information to the servers that host the web sites you visit. The information may include the unique number assigned to your server or Internet connection, your geographic location, and your movement within and interaction with the Eureka Web Sites, including what pages you look at and what information you download. When you visit Eureka Web Sites, our servers collect such Non-Personal Information. We use this Non-Personal Information for a variety of purposes including to generate aggregate statistics about visitors to Eureka Web Sites. In situations where it is possible to do so, Non-Personal Information may be linked to Personal Information.

C. INFORMATION COLLECTED UTILIZING COOKIE TECHNOLOGY

Eureka Web Sites utilize a website technology known as "cookies." A cookie is a small file that contains information sent by a web site that is saved on your hard drive by your computer's browser. Cookies store information that a web site may need to personalize your experience and to gather web site statistical data, such as which web pages you visit, what material you download, your Internet provider's domain name and country, and the addresses of web sites you visited immediately before and after visiting a particular web site. Eureka Web Sites use cookies to collect and store your preferences for viewing the Eureka Web Sites, such as whether you disable a particular function, so that you will not have to disable the same function on following visits. The cookie information may also be used to detect and resolve web site problems and to assist with customer support concerns.

In addition, Eureka Web Sites utilize cookies to provide a unique identifier to your computer. This helps us to generate statistics regarding usage of Eureka Web Sites, such as the percentage of repeat visitors. In situations where Eureka has Personal Information, the unique identifiers may be matched with Personal Information. In addition, when you book a reservation online to stay at the Eureka Casino Resort, the reservation or confirmation number may be stored in a cookie on our computer and in an order file generated by third party vendors that assist in processing and fulfillment of Eureka Casino Resort reservations.

To browse the Internet and Eureka Web Sites without using cookies, you can configure your browser to reject all cookies or to notify you when each cookie is offered so that you can accept or reject each cookie. However, if you reject all cookies, you may not be able to conduct some transactions or use some services on Eureka Web Sites.

D. INFORMATION COLLECTED FROM PARTNERS

We may obtain Personal Information from carefully selected business partners and other entities that direct you to, or are located at, Eureka Web Sites and/or the Eureka Casino Resort (collectively, "Partners"). We may use Personal Information obtained from our Partners in accordance with the terms of this Privacy Policy. We generally have no control over how our Partners use Personal Information they collect from or about you. Therefore, if you provide Personal Information, including Confidential Personal Information, to our Partners, we encourage you to consult our Partners' privacy policies for more information about their privacy protection practices.

E. INFORMATION COLLECTED BY OTHER THIRD PARTIES

Certain transactions and services offered while visiting Eureka Web Sites may be processed or provided by third parties under contract with us for fulfillment and other purposes. When your Personal Information is submitted to these third parties for such purposes, we require those third parties to exercise reasonable care to protect your Personal Information and restrict the use of your Personal Information to the purposes for which it was provided.

 

IV. HOW WE USE THE INFORMATION WE COLLECT

A. USES BY Eureka

1. USE FOR MARKETING PURPOSES

We may use Personal Information and Non-Personal Information for our own marketing purposes, including notifying you of special promotions, offers and events via postal mail, e-mail, telephone, text messaging, and other means. Membership in the Gold Club is required to redeem any marketing promotion or giveaway.  Membership in the Gold Club is restricted to those persons age 21 and over.  We will not permit Confidential Personal Information to be used for marketing purposes. If you do not want us to use your Personal Information for marketing purposes, you may opt-out of such uses by notifying us (see Section V below).

2. USE FOR NON-MARKETING PURPOSES

We may use Personal Information, including Confidential Personal Information, and Non-Personal Information for purposes unrelated to marketing, including:

  1. responding to your inquiries, complaints and other communications;
  2. processing and fulfilling reservations and/or purchases and making a record of such reservations and purchases;
  3. contacting you for confirmation or customer service after reservations and purchases are made or after you sign up for or participate in certain activities;
  4. for statistical or demographic analysis;
  5. for tracking reservations and corresponding hotel stays generated through our affiliate program and calculating and/or auditing commissions that may be paid in relation to a hotel stay;
  6. to help improve Eureka Web Sites and services; and
  7. to customize your experience at Eureka Web Sites.

Opting-out of the use of your Personal Information for marketing purposes will not prevent your Personal Information, including Confidential Personal Information, from being used for non-marketing purposes.

B. SHARING WITHIN Eureka AND WITH SUBSIDIARIES

Your Personal Information and Non-Personal Information may be shared for any purpose among the Eureka Casino Resort and Eureka Web Sites. Your Personal Information and Non-Personal Information may also be shared for any purpose with Eureka parent companies and subsidiaries not covered by this Privacy Policy, and any other resorts, casinos, or other properties that are owned, operated by or affiliated with Eureka or its parent companies or subsidiaries (collectively, "Affiliates"). Your Confidential Personal Information will only be shared to the extent necessary to permit Eureka to validate your identity for the purposes of extending credit, completing a purchase transaction, recording of gaming related activity or other legitimate non-marketing business needs. If you do not want your Personal Information to be shared among the Eureka Casino Resort, Eureka Web Sites and Affiliates for marketing purposes, you may opt-out of such sharing by notifying us (see Section V below).

C. SHARING WITH PARTNERS FOR MARKETING PURPOSES

We may share your Personal Information and Non-Personal Information with our Partners for joint marketing efforts, or for our Partners' own marketing purposes. Your Confidential Personal Information will not be shared with Partners for marketing purposes. If you do not want us to share your Personal Information with Partners for marketing purposes, you may opt-out of such sharing by notifying us (see Section V below). When we provide Personal Information to our Partners, we require those Partners to exercise reasonable care to protect your Personal Information and restrict the use of your Personal Information to the purposes for which it was provided. To determine how Partners use the Personal Information they collect directly from you, or about you, from sources other than Eureka, please consult the privacy policies of our Partners.

D. SHARING WITH PARTNERS AND OTHER THIRD PARTIES FOR NON-MARKETING PURPOSES

Although you may request to opt-out of sharing Personal Information for marketing purposes, we reserve the right to disclose Personal Information, including Confidential Personal Information, to our Partners and other thirdparties for the following purposes:

  1. if you enroll in our Responsible Gaming Program (see "Responsible Gaming Program" in Section VII. below);
  2. for non-marketing purposes, including reservation or purchase fulfillment;
  3. in the event of a transfer to a third party of all or substantially all of the assets of Eureka, the Eureka Casino Resort, and/or any Eureka Web Site;
  4. to comply with a court order, subpoena, search warrant or other valid legal process;
  5. to comply with legal, regulatory or administrative requirements of any governmental authorities;
  6. to protect and defend Eureka, its subsidiaries and affiliates, and all of their officers, directors, employees, attorneys and agents in connection with any legal action, claim or dispute;
  7. to satisfy any contractual obligation to indemnify its contractors, Partners or other third parties in connection with any legal action, claim or dispute;
  8. to prevent imminent physical harm or threats to public safety;
  9. to third party vendors that Eureka may use to perform functions on behalf of Eureka, such as companies that process credit card transactions;
  10. to prevent fraud; and
  11. to engage in debt collection.

When we provide Personal Information to our Partners and other third parties for such purposes, we require those Partners and third parties to exercise reasonable care to protect your Personal Information and restrict the use of your Personal Information to the purposes for which it was provided.

 

V. YOUR COMMUNICATION PREFERENCES

A. ESTABLISHING A PREFERENCE ACCOUNT

We are committed to protecting the accuracy and confidentiality of your Personal Information and encourage you to tell us how you want us to communicate with you and let you know about special offers. By creating a Eureka Preference Account, you can view and update your Personal Information and chose your communication preferences. Your Preference Account gives you the ability to select from communications preference options including direct mail, e-mail, telemarketing, and text messaging.

To create a Preference Account, or to update your preferences at any time after you have created your Preference Account, visit the Eureka Web Site and select "Email Promotions." This options will allow you to create and access your Preference Account.

Information regarding opt-out procedures is provided within every Eureka promotional e-mail or direct mail communication sent to you.

B. HOW TO OPT-OUT

If you wish to opt-out of receiving solicitations from us, or do not want us to share your Personal Information with Partners, for marketing purposes, you can record your preferences by emailing us at marketing@eurekamesquite.com, calling (702-346-4600), or writing to:

Eureka Casino Resort
Attn: Privacy Policy
275 Mesa Blvd
Mesquite, Nevada 89027

If you do not want us to share your Personal Information among the Eureka Casino Resort and Eureka Web Sites or Affiliates for marketing purposes, you may email us at marketing@eurekamesquite.com, or call (702) 346-4600.

C. TELEMARKETING

Although you may have registered your telephone number on a Federal or State do not call list, certain exemptions (for example, for communicating with established customers) may allow us to contact you via telephone. However, to ensure our customer's preferences are honored, we also maintain our own internal "Do Not Call" list. If you would like to opt-out of receiving telemarketing sales calls from us by adding your telephone number to our internal Do Not Call list, you may email us at marketing@eurekamesquite.com, or call (702) 346-4600.

D. TEXT AND MOBILE

Service is provided without charge, aside from standard messaging and data charges that may apply per your carrier. All purchases have to be authorized by the account holder. Fees will appear on your wireless bill. Send HELP to 81433 for information, or contact Support@Hipcricket.com, 1-866-HIP-CRIK (866-447-2745). Send STOP to 81433 to opt out of the service. You must have a two way text-enabled phone with compatible carrier and planText messaging is not available in all areas of the United States.

E. YOUR CALIFORNIA PRIVACY POLICY RIGHTS

To fulfill the intent of the California law requiring web sites to conspicuously post their privacy policies, we have included the following summary. The purpose of this Privacy Policy is to identify the Personal Information we collect, describe how you can review and make changes to that Personal Information, describe how you can learn about changes to the Privacy Policy, and provide you with a mechanism to opt-out of certain marketing activities, you wish to opt-out of receiving solicitations from us, or do not want us to share your Personal Information with Partners for marketing purposes, you may email us at marketing@eurekamesquite.com, call (702) 346-4600, or write to:

Eureka Casino Resort
Attn: Privacy Policy
275 Mesa Blvd
Mesquite, Nevada 89027

If you do not want us to share your Personal Information among the Eureka Casino Resort and Eureka Web Sites or Affiliates for marketing purposes, you may email us at marketing@eurekamesquite.com or call (702) 346-4600.

 

VI. SECURITY

Non-Personal Information and Personal Information, including Confidential Personal Information, collected by the Eureka Web Sites and the Eureka Casino Resort is stored on secure servers. The secure servers are protected by firewalls and a multitude of other industry standard security measures. These security measures are instituted to ensure the protection of these secure servers from unauthorized access. However, no security system is impenetrable, and these systems could become accessible in the event of a security breach. We have controls in place that are designed to detect potential data breaches, contain and minimize the loss of data, and conduct forensic investigations of a breach.

Our staff is required to take reasonable measures to ensure that unauthorized persons cannot view or access your Personal Information. Employees who violate our privacy policies are subject to disciplinary action, up to and including termination.

We cannot enforce or control the security of the computers, electronic devices, or electronic communication method that a consumer may utilize to send e-mails and submit information to us over the Internet. You are responsible for ensuring that the computers, electronic devices and electronic communication methods you utilize will provide adequate security for communicating with us. We are not responsible for the disclosure or interception of your information before we receive it.

As a standard security practice, we will take reasonable steps, which are standard in the industry to ensure that the communication methods used to support the Eureka Web Sites do not permit connection or communication by methods that have known security weaknesses or vulnerabilities. As such, if you experience trouble using a Eureka Web Site, it may be an indication that you need to upgrade your Internet browsing tool or application to a newer version that supports more secure communication methods.

 

VII. RESPONSIBLE GAMING PROGRAM

We believe that gaming should always be handled responsibly. That is why Eureka adheres to the American Gaming Association Code of Conduct for Responsible Gaming. Click here to view the AGA Code of Conduct for Responsible Gaming. As part of our Responsible Gaming Program, we will not use the Personal Information of members of the Eureka Self-Limit Access Program of Nevada, as applicable, for any marketing purposes, including direct mail marketing, telemarketing, promotional mail, and player recognition programs.

 

VIII. CONNECTIONS (LINKS) TO THIRD PARTY WEB SITES

When you connect (link) to unaffiliated third-party sites, including sites operated by our Partners, through the Eureka Web Sites, we are not responsible for, and cannot control the information collection or privacy practices of those sites.

It is important that you review and understand the privacy policies posted on any linked sites you visit, before providing any Personal Information. These sites may also collect cookies, or allow third-party advertisers on their sites to collect cookies. You can often find information regarding a site and its privacy policy (if one exists) on the site's home page. If you cannot find a site's privacy policy or do not like a site's privacy policy, you may prefer not to conduct business with, nor provide information through, that site.

 

IX. PERSONS UNDER AGES 18 AND 21

Certain areas and activities at the Eureka Casino Resort and Eureka Web Sites are intended for use only by persons 21 years of age or older.

If you are under the age of 21, we ask that you do not access or attempt to access any portions of the Web Sites that are restricted to persons age 21 or older, including but not limited to any Web Sites containing password-restricted information.

We reserve the right to verify your age at any time for any reason and may refuse admittance or service to a person who does not have valid age identification at any time.

Eureka abides by the Children's Online Privacy Protection Act. Therefore, we do not knowingly collect or allow the collection of Personal Information from persons under the age of 18. If the parent or guardian of a person under 18 believes that the person has provided us with Personal Information, the parent or guardian of that person should contact us at marketing@eurekamesquite.com and request that such Personal Information be deleted from our files. If a person under the age of 18 submits Personal Information, we delete the information as soon as we discover the source of the submission, and we do not use the information for any purpose.

 

X. CHANGES TO THIS PRIVACY POLICY

We reserve the right to revise this Privacy Policy at any time without notice. When this Privacy Policy is revised the revised Privacy Policy will be available at the Eureka Casino Resort and will be posted on the Eureka Web Sites. Any revised Privacy Policy will only apply prospectively to Personal Information or Non Personal Information collected or modified after the effective date of the revised policy. You should periodically review the Privacy Policy available at the Eureka Casino Resort and the Eureka Web Sites for revisions. You are encouraged to bookmark the Web Sites to check for updates and take or print out copies of the Privacy Policy for your records. Use of a Eureka Web Site after revision of the Privacy Policy signifies your consent to the revised Privacy Policy.

If you have any questions regarding this Privacy Policy, please contact us at marketing@eurekamesquite.com.

Revised: November 3, 2009